What Is Your Brand?

Personal branding has grown tremendously since the Tom Peters management specialist-defined the term in 1997. Judging from the term, make sure you can guess. What is personal branding? Personal brand is a perception that is embedded and preserved in the minds of others. The ultimate goal is how the person has a positive outlook or positive perception so that we can achieve trust or trust from consumers. the goal is so that all that is sold always sold well in the market, always booming

Already know yet if by having a powerful brand, then the brand will work great for us. For example, brand sanyo, I personally just know if sanyo it is a trademark not a name of goods. But the village people always say if the tool to pump the water yes sanyo name.

Another example, the Aqua drink product also has a very strong branding. Before the advertisement version of "focus" came out indirectly Aqua brand has entered the hearts of people. The layman if you want to buy at the stall, say "bu, there aqua" although that is offered another brand, still called Aqua also, more precisely we will say "bu buy aqua alamo brand" whereas Aqua is a product brand, not the name of the goods. Especially now with their version of "focus" ads every person who ngalamun and not focused or misunderstood always you comment like this "There is Aqua ???" zooonk and I once ad aqua japan version of it.

Another example when I mention the name Dian Sastro what comes to mind? What's wrong with love, beautiful, smart

Well, that's personal branding !!

Next, when I call Dewi Persik, what comes to mind? Sword sexy, etc. call yourself or say what first comes to mind?

When I mention the following names:

• Soekarno

• Mark Zuckerburg

• Lionel Messi

• Leonardo Di Caprio

If their personal branding is strong, we will mention the same word for them. For example when I mention Lionel Messi, who crossed was a Barcelona player

With the existence of personal branding then we have differences in value with others. For example we have advantages or talents in how to communicate with others. We will more easily associate with the people around us because we are very reliable in communicating, then people meet us. identity You will be identified with what you have.